Let’s imagine a crazy future that is a cross between Black Mirror and Harry Potter. What decisions are we making today to move to this imagined future world? For this we need to have knowledge of our past, study the present and identify key factors that influence an industry to move to this future.
To understand the industry, we learn of its past, study its present by analyzing the current trends and innovations, we constantly uncover insights and fins opportunities through conversations with customers or research with end users. Based on our study, imagine a future world in which the transportation landscape could be floo powder.
Through a synthesis of all information collected, we have identified a few key influencing factors to successfully innovate for the transportation industry to move toward the imagined future.
In this talk, Archie will give this audience a renewed understanding of the importance of design context and imagination. Attendees will walk away with a process of developing and using a strategy to innovate in any industry through an example of how we did so in ours.