In corporate environments, innovation is usually understood as product/service or technological innovation, but those aren’t enough by themselves. Which needs, demands, values…will have people in 20 years time? To ensure future relevance, companies must explore and design alternative futures, to anticipate the ways in which innovation will help them to add value into future people’s lives.
Innovation should be considered from a wider perspective, and it may come not only in the form of new products or technologies, but as a whole new corporate value proposition that might require new processes, talents and mindsets to deliver value.
