Speaker Isabel de Salas


Isabel is Strategy Director at Picnic, a brand and futures’ innovation consultancy in Madrid. She is also member of the Global Foresight Advisory Council by The Futures School and author of StrategicForesight.es, one of the most important blogs in Spanish about Strategic Foresight.

She has a Bachelor’s Degree in Psychology and a Master’s Degree in Management from ESADE Business School, and combines a deep human understanding of social change, with the business skills needed in her industry. During her degree she focused on Culture Foresight, and has kept specializing in how changes can affect our culture, society and economy with her studies in Disruptive Strategy from Harvard Business School. Her career is focused on helping business leaders to make better decisions in high-complexity moments, contributing tools, processes and knowledge that help identify the opportunities ahead.



Anticipatory Innovation: the key to add value into the future.

In corporate environments, innovation is usually understood as product/service or technological innovation, but those aren’t enough by themselves. Which needs, demands, values…will have people in 20 years time? To ensure future relevance, companies must explore and design alternative futures, to anticipate the ways in which innovation will help them to add value into future people’s lives.

Innovation should be considered from a wider perspective, and it may come not only in the form of new products or technologies, but as a whole new corporate value proposition that might require new processes, talents and mindsets to deliver value.

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